What’s it all about?

We give your brand a sense of identity, direction and trust

At the heart of a company is the driving force, the product or service that you offer. You know that your product or service is the best in the market, it is far better than your competitors and yet you are losing out to them? There could be various reasons for this but the main reason is perhaps your brand.

The reason why your competitors are the first choice is merely because they have built and managed a brand that strengthen and manage customer perceptions that they are the best out there. They do this by differentiating themselves from the playing field, they constantly reinforce a thinking pattern that they are better and customers should choose them over competitors. While this has a bit to do with marketing (the constant reinforcement) they wouldn’t be able to market a bad brand, and therefore before marketing is considered it is ideal to build up a brand that is marketable.

Ok so what is branding? Branding is building a face that is welcoming and trustworthy, it is giving potential buyers and customers and easy decision to purchase your goods, and having some sense of identity behind the brand. We do this by focusing on brand creation, logo development, brand management and brand collateral.

Brand Creation

We have helped a lot of new companies with an amazing idea, product or service start out by working on their brand. Whether it is a company or individual we have helped them build an identity that is being recognised by thousands of people.

We prefer doing brand creation because it tends to be a lot easier and more exiting, starting something right from the beginning and doing it properly. We find that some companies, while they ask for our help in brand development, they are often stubborn and aren’t open to new ideas, which is completely understandable but also fairly detrimental to what we are trying to do.

Therefore, if you are interested in brand creation, expect a brain storm of creative, unique ideas regarding how your brand will look and how we will market it. We won’t stop until we are happy and you are happy and also the customers or people you are associated with.

Logo Development

We are fortunate to have some very talented in-house graphic designers. We have a portfolio of logos that you can request to see, our graphic designers take a lot of pride in their work and can talk about their logos for ages.

It is important you have a good logo that is edgy and demonstrates in some way perhaps abstract, what your company does and what they are about. The logo in nature has to be simple yet aesthetically pleasing, and because of the amount of experience we have in this field, you can be sure it does exactly that. So if you are unhappy with your current logo, give us a bell and we can see what we can do.

Brand Management

When we take on a client we make sure their brand is what is can be. This requires persistent development and constant reviewing on how to improve your brand. We will manage every aspect when it comes to your brand, to make sure your brand is perceived correctly in the market. We will engage with your target market, look at the product or service you offer (i.e. the look, price, packaging etc) and see exactly how your consumers react, feel and what improvements they may have.

Therefore brand management requires a lot of research but it is totally worth it when we start implementing the changes. Every large business these days has a brand management team as it is essential to their growth. We also deal with brand collateral which will be briefly spoken about below.

Brand Collateral

Brand collateral can be defined by the collection of media used to promote the brand and support the sales and marketing of a product or service. In other words, we develop resources that can be used to get your brand out there. This is very integrated with our other services such as marketing and print designs

We specialise in creating things like stationary, print designs, clothing ware and anything we can slap your logo onto. It is important to get out there not only in the digital hemisphere but also in the real world. The more places your brand can be found the better.