5 Benefits of Blogging for Business Growth

If your business has a website that doesn’t have a blog and part of your marketing strategy is to connect with customers or drive conversions, you are doing it wrong. Blogging can be defined as a frequently updated online personal journal or diary – however it isn’t just for individuals, not anymore. More and more companies are getting on the blogging train due to the many short term and long term benefits related to business growth that can manifest from writing the odd post once or twice a week.

At Loco Digital we have identified 5 key benefits of blogging that has an indirect or direct effect on how your business can grow. If you or your company has a message that needs sharing, blogging is the way forward.

Credibility

The first reason to blog has to be the amount of credibility you get from it. If you are writing articles about stuff in your industry and they have immense value, you will ultimately gain credibility and be seen as an industry leader, true professionals, innovators. This is particularly good if you are a freelancer but it also has intrinsic value for companies, especially new ones who don’t have much or any credibility where a potential customer would be willing to invest in your services.

Sales

The ending of the first point funnels nicely to the second point, sales. As credibility increased via blogging your posts will ultimately become shared and the followers you acquire trust and value your opinion on whatever you are preaching about. For example, if your company is an SEO company and your blog posts are getting lots of positive engagement, it is a lot easier to increase your sales i.e. if you were selling an SEO plugin.

Multifunctional

Blogging doesn’t have to be about deep philosophical world problems, instead many companies are using blogging platforms as a way of getting across their news or upcoming events. Other companies may use it to celebrate a particular employee achievement or a new employee recently hired. Therefore the point here is, blogging is multifunctional and can be used to engage and connect with not just your customers, but also your staff members. In a way, blogging acts as a means to improve cohesion between staff members, customers and other interested parties.

SEO

Perhaps the main reason as to why companies start blogging is for SEO purposes. SEO if you aren’t familiar with this term stands for search engine optimisation and is essentially the term coined to ranking near the top in search engines i.e. being on the first page of Google for a particular term. The reason why blogging is so powerful for SEO is because there is always new and fresh content for the ‘Google Spiders to crawl’, therefore the website is seen as up-to-date, a key value for ranking highly in many search engine algorithms. It also gets your key words out there, your company name, and anything else that is included in your blog posts – thus providing more search terms that’ll lead to your website.

The best resource

If you haven’t noticed already, the world if moving online, increasingly customers are reading reviews, blogs, articles on the internet rather than in the newspaper or through word of mouth. Therefore it is more important than ever for companies to have a strong brand online where they can harness this incredible resource, blogging is the best way to do this.

While blogging is fantastic it can be rather straining especially if you have various other duties that you need to be focusing on. The bigger companies have employees who are employed solely to grow or maintain their blogs, due to the amount of marketing success they have had and the other benefits spoken about here. If you do decide to get into blogging for your business, hopefully this blog post demonstrates the benefits and motivates you to take that first step to write your first post.